(Ass): Management for Tourism and Hospitality

1
Bachelor of Tourism and HospitalityManagement
BTHM
2021-SEM3-THH3113 Cost and Performance Management for Tourism and Hospitality
Assessment Task 2: Individual AssignmentAssessment of the assignment is based on the adequacy and accuracy of the submittedassignment.For all written work students must ensure that they submit their own original work. Anyact of plagiarism will be severely penalised.Students must:• fully reference the source(s) of all material, even if you have re-expressed the ideas,facts or descriptions;• acknowledge all direct quotations; and• Not submit work that has been researched and written by another person.Your work will be assessed in terms of the following criteria:1. Effectiveness of communication – i.e. readability, legibility, neatness, completeness andpresentation2. Demonstrated understanding of the subject matter covered – This will be evidenced byyour ability of submitted answers.Certain aspects of these questions may require some assumptions to be made. Therefore,different answers are very acceptable. For ease of marking please specify these if you thinkit clarifies your decisions and responses.Your assignment must be submitted into the Turnitin drop box on LMS.
2THH3113 COST AND PERFORMANCE MANAGEMENT FOR TOURISM AND HOSPITALITY(2021 Sem 3) – Due Date: 9th January 2022 Sunday 11:55pmAnalysis and Report (20 marks. Approximately 1000 – 1250 words)The DOSM of Purple Events is asking you the revenue manager to work on the pricing and costanalysis for the yearly Australia tattoo event in Melbourne. As the revenue manager of Purple EventsAustralia Pvt Ltd, events management company based in Melbourne, you are asked by your DOSMto critically evaluate the following and report on the same by categorizing costs and criticallyappraise & evaluate cost drivers with emphasis on cost drivers in relation to which offer is bestacceptable for the business.The event is a trade show to be held in Melbourne on the 20th of February. The event is all aboutOne massive day of tattoos, art and entertainment, the venue chosen in Melbourne ExhibitionCentre. International tattoo artists together under one roof to showcase their work. Visitors willhave the chance to meet their next (or first!) artist, research the latest trends, and even treatthemselves to a tattoo on the spot.They are expecting: 1500 Visitors. These are the following information that Purples DOSM hasresearched and Budgeted for the 2022 event
2022 BUDGETED EXPENSES FOR THE TATOO EVENT
EXPECTED VISITORS
1500
Category
2022BudgetedEXPENES
coments
Venue related costs
FRIDAY 2O22
Location rental cost
$3200
Onetime expense
Event staff wages
$4,800.00
they are all rostered staff. None of themreworking full time
Decoration’s cost
$1,200.00
no changes from last year expenses
Additional signage cost
$1,000.00
depends on the stalls installed
Rock band performers fee
$1,000.00
There are no changes in the band. This rock bandtraditionally perform in this event every year
Social media costs
Twitter
$200.00
depending on number of posts and states. Ascovid restrictions are easing they ae expecting toopen for other states as well
Facebook
$300.00
Advertising
advertisement pamphlets Printingcost
$300.00
they are printing minimum 150000 pamphlets
The DOSM wants you to analyse and categorize costs according to their behaviour differentiate costrelated to pricing and cost control techniques according to the various cost drivers and behavioursthe costs that can be controlled and reduced to make more yield by not compromising on service.The RM is required to calculate the total expense and determine the ticket entry selling price for theevent. The DOSM requires standard pricing to be calculated with 150% profit on the cost (expenses).3Required:1. Cost Analysis: (Here you must differentiate cost as fixed cost / variable cost and state thereason why they are fixed / variable) (750 – 1000words) (7.5 Marks)2. Differential Pricing: The DOSM requires you to determine differential pricing for thedifferent category of people that will be visiting the event in FebruaryStudents price to be calculated with 50% profit on cost; adults full pricing with 100% profit; kids pricing to be calculated with 25% profit on cost ; senior citizens pricing to becalculated at 37.5% and standard pricing to be calculated with 150% profit on the cost(expenses) (7.5 marks)3. Report Presentation with no errors is awarded (5 marks)(you can use Microsoft excel to work on your assignment calculation part and import it toMicrosoft word when writing your report. Please use proper referencing where neededusing APA style)Further Instructions:1. Your assignment must be submitted no later than the Sunday ending week 6 ( 11:59PM.) Assessment tasks submitted after the due date, without prior approval or arrangement,will be penalised by ten percent. Requests for extension of time must be made with yourlecturer and based on Special Consideration guidelines using the special consideration form.2. It is preferred you do your assignment using Microsoft word3. This assignment must be handed in for successful completion of the course and willcount as 30 marks towards the final mark.4. All assignments are to be uploaded to the Turnitin linkYour report should be in this format:Contents Page:A. Report Overview (100 – 150 words)B. Body of the Report (total 20 Marks) (body of the report should comprise of the following)1. Cost Analysis: (Here you must differentiate cost as fixed cost / variable cost and state thereason why they are fixed / variable) (750 – 1000words) (7.5 Marks)2. Differential Pricing: The DOSM requires you to determine differential pricing for thedifferent category of people that will be visiting the event in FebruaryStudents price to be calculated with 50% profit on cost; adults full pricing with 100% profit; kids pricing to be calculated with 25% profit on cost ; senior citizens pricing to becalculated at 37.5% and standard pricing to be calculated with 150% profit on the cost(expenses) (7.5 marks)3. Report Presentation and references with no errors is awarded (5 marks)(You can use Microsoft excel to work on your assignment calculation part and import it toMicrosoft word when writing your report. Please use proper referencing where neededusing APA style)

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