Business Communication

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Business Communication Today
• 14th Edition
• Chapter 18
• Building Careers and
Writing Résumés
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Learning Objectives
18.1 List eight key steps to finding the ideal opportunity
in today’s job market.
18.2 Explain the process of planning your résumé,
including how to choose the best résumé organization.
18.3 Describe the tasks involved in writing your résumé,
and list the major sections of a traditional résumé.
18.4 Characterize the completing step for résumés,
including the six most common formats in which you can
produce a résumé.
Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved
Finding the Ideal Opportunity in
Today’s Job Market
• LO 18.1 List eight key steps to finding the ideal
opportunity in today’s job market.
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Developing a Personal Strategy

Get Organized
Start Now and Stick to It
Look for Stepping-Stone Opportunities

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Writing the Story of You
• Your Passions
• Your Skills
• What You Bring to the Organization
• Your Past Experiences
• Your Goals
• Your Leadership and Professional Talents
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Learning to Think Like an Employer

Quality of Hire
Your Ability to Perform
Your Overall Reliability
Your Motivation Level

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Researching Industries and Companies
of Interest
• Visit Company Websites
• Talk to Customers
• Start with the Riley Guide
• Use Specialized Industry Websites
• Peruse Periodicals and Newspapers
• Visit Blogs, Podcasts, and Community Posts
• Use Job-Search Apps
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Translating Your Potential Into a
Specific Solution

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Customize Your
Résumé for
Each Position
Relate Your
Experience and
Skills to the
Specific Needs
of the Position

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Taking the Initiative to Find
Opportunities
• Identify and Target Companies of Interest
• Contact Human Resources
• Contact Company Representatives
• Use Social Media
• Describe What You Can Offer
• Ask to Be Considered
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Building Your Network

Reach Out to Your Classmates
Target Professions,
Industries, and Companies
Use Online Sources and Social Media

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Building Your Network

Join Student Business Organizations
Attend Industry Trade Shows
Participate in Volunteering Opportunities

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Practicing Network Etiquette
• Learn About the People You Connect With
• Don’t Overwhelm Network Contacts
• Communicate Clearly and Succinctly
• Respect Contacts’ Personal Information
• Don’t Email Your Résumé to Strangers
• Say “Thank You” When Someone Helps
You
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Seeking Career Counseling
• Individual Counseling
–Career Planning
–Job-Search Workshops
• Job Fairs
• On-Campus Interviews
• Job Listings
• Online Resources
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Avoiding Mistakes

Overlooking Résumé Errors
Misspelling the Manager’s Name
Arriving Late for an Interview
Tweeting Something Unprofessional
Completing Forms Incorrectly
Not Doing Your Own Research

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Planning Your Résumé
• LO 18.2 Explain the process of planning your
résumé, including how to choose the best
résumé organization.
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The Three-Step Process for Résumés

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Plan Write Complete
Analyze the
Situation
Revise
Message
Gather
Information
Adapt to the
Audience
Produce
Message
Choose Media
and Channels
Compose the
Message
Proofread
Message
Get Organized Distribute
Message

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Analyzing Your Purpose and Audience
• Understand the True Function of a Résumé
–Brief, Persuasive Message
–Stimulate Interest; Get an Interview
• Learn About Your Audience
–Professions, Industries, Companies
–Those Who May Be Reading Your
Résumé
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Gathering Pertinent Information

Employment Education Volunteer
Dates and
Duties
Degrees and
Certificates
Offices Held
Specific
Accomplishments
Related to
Position
Awards and
Scholarships
Presentations
Given

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Organize Your Résumé Around Your
Strengths

Typical Résumé Formats
Chronological
Functional
Combination

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Characteristics of Résumé Formats

Chronological Functional Combination
Emphasize
Employment
History
Emphasize
Skills and
Accomplishments
Blend
Chronological and
Functional
Specific
Information on
Employers
Show What
You Can Do
Highlight
Capabilities
Job Titles and
Dates of
Employment
Emphasize Job
Experience
Highlight
Education
Significant
Accomplishments
Downplay Gaps
in Employment
Minimize
Concerns

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Addressing Areas of Concern

Frequent Job Changes
Gaps in Work History
Inexperience
Overqualification

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Addressing Areas of Concern

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Long-Term Employment with One Company
Job Termination for Cause
Criminal Record

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Writing Your Résumé
• LO 18.3 Describe the tasks involved in writing
your résumé, and list the major sections of a
traditional résumé.
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Keeping Your Résumé Honest

Education
Employment History
References
Criminal Records

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Adapting Your Résumé to Your
Audience

Show How
Your
Capabilities
Meet
Business
Concerns
Use the Same
Terminology
as the
Employer
“Translate”
Your
Experience

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Compose Your Résumé
• Use a Simple, Direct Style
• Use Short Phrases, Not Whole
Sentences
• Start Phrases with Action Verbs
• Provide Specific Supporting Evidence
• Include Business or Technical Keywords
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Essential Résumé Elements

Name and Contact Information
Introductory Statement
Education

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Essential Résumé Elements

Name and Contact Information
Introductory Statement
Education

Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved
Completing Your Résumé
• LO 18.4 Characterize the completing step for
résumés, including the six most common
formats in which you can produce a résumé.
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Revising Your Résumé for Clarity

Clarity and Ease of
Finding Information
Conciseness and
Overall Length
Top Skills Years of Experience
Current Job Higher-Level Jobs
Education Technical Jobs

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Producing Your Résumé

Design Elements for Effective Résumé
Clean
Professional Looking
Skimmable

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Choosing a Design Strategy for Your
Résumé

Do Don’t
Keep Audience, Goals
and Resources in Mind
Choose a Style Because
It’s Trendy or Flashy
Demonstrate
Design Skills
Deviate from
Industry Norms

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Producing Your Résumé
• Printed Traditional Résumé
• Printed Scannable Résumé
• Digital Plain-text File
• Microsoft Word File
• Online Résumé
• PDF File
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Considering Photos, Videos,
Presentations and Infographics

Opportunities Challenges
Social Media Discrimination
Flexible Format Ease of Evaluation
Multimedia Elements Habits of Recruiters
Compelling Content Applicant Tracking

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Producing a Traditional Printed
Résumé
• Traditional:
–Bring to Job Fairs, Interviews, and
Other Events
• Scannable
–Website Submissions
–Optical Scanning Systems for
Keywords
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Creating Digital Files of Your Résumé

Plain-Text File Word File PDF File
Include Your
Résumé in the
Body of an
Email
Preserve
Design and
Layout
Preserves
Formatting
Copy and Paste
Sections Into an
Application
Form
Ensure
Computer is
Virus-Free
Files Less
Vulnerable to
Computer
Viruses

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Creating an Online or Social Media
Résumé

Career Management Tool
Take Advantage of Social Networking
Provide Your Résumé to Employers

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Proofreading Your Résumé

Headings and
Lists
Grammar,
Spelling, and
Punctuation
Double
Check and
Run it By at
Least Three
Other People

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Distributing Your Résumé

Mailing Printed Résumés
Emailing Your Résumé
Submitting Your Résumé to a Website
Posting Your Résumé on Job Websites

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