Business Overview

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Table of Contents:
Section One
Scenario:    A:         B:          C:
Business Overview
1.1 Business summary: Please write business outline. (who, what, where, When  and how)
1.2 Describe your core product or service:
1.3 Your immediate and future business aims:
1.4 Please state the amount of seed capital required and partner investment : (Up to a maximum of £40,000)
Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and professional skills as per your current CVs only).
2.2 Each team member’s roles and responsibilities:
2.3. Identify your company’s skill gaps, then chose one role and create an advert with the skills required and their roles and responsibilities.
Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed customers based:
3.2 Describe your perceived competitive advantage/USP:
Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary research.
Provide a questionnaire with 5 suitable questions and state the objective of said questions.
4.2 Competitor analysis
(Based on your market research, analyse two key competitors and explain how your business will compete with them) (You may consider a SWOT here)
4.3 Marketing strategy
(In support of your business social media campaign, describe your marketing and branding strategy, with reference to researched materials. Identify the most appropriate strategies,   (You may consider a 4 or 7ps etc. )
4.3b. How and where will you launch your product or service.
Section Five
Operations and logistics
5.1 Premises and location.:
5.2 Equipment & Set up Costs and suppliers:
Product
                    Supplier
     Cost.
Advance Rent/deposit
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5.3 Transport needs:
5.4 Legal requirements:
Partnership Agreement etc.
5.5 Insurance requirements:
Business Insurance etc.
5.6 Other required Certifications:
5.7 Fixed monthly Costs as per cash flow:
Items
 Costs
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section Six
Costs and pricing strategy
Product/service name ( Select a single unit)
     
Cost to your business per unit
 
Price you charge per unit
 
Profit margin (£)
 
Profit margin (%)   (Profit / Price x 100 = Profit margin)
 
Mark up (%) (Profit / Cost x 100 =  Mark Up)
 
6.b Your Pricing Strategy:
Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s you’ve requested. (Please edit to suit your need)
 
Jan
Feb
March
April
 May
June
July
August
Sept
Oct
Nov
Dec
Total
YR2
YR3
Yr4
 
 
Sales 1:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loan
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Investment.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total Sales:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SET UP COSTS TOTAL
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct Costs:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Materials.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stock.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional Staffing
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TOTAL Direct Costs:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fixed Costs:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Salaries 1
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rent.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rates
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Staff Wages.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Utilities/Gas/Elec
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Phones.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Freight & Postage
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stationary.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Promotion & Ad.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Website.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accountant
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Legal
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Transport
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vehicles
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Insurance
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Maintenance
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Computers.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Misc.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loan repayment.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest on loan.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TOTAL:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sub Total: Fix + Direct Costs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Profit: Sales – Sub total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.1: Three-year projections, annual proposed sales and Net profit only
7.2 Notes and assumptions to cash flow and projections:
Conclusion:
References/Bibliography
Appendix

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