Conduct a literature review and explain why relationship marketing is important in Healthcare. Discuss the…

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Relationship Marketing in Healthcare.
Conduct a literature review and explain why relationship marketing is important in Healthcare. Discuss the role of relationship marketing in healthcare settings.
Conduct a case study analysis about Relationship Marketing in a Healthcare setting and link to it the findings from your literature review.
Module Learning Outcomes:
Demonstrate an understanding of the role of marketing as a major management function critical to decision-making in the health services sector.
Explain the application of basic marketing concepts and the influence of social media to the healthcare context.
Apply critical thinking to assess healthcare marketing issues and potential outcomes.
Conduct a literature review and explain why relationship marketing is important in Healthcare. Discuss the role of relationship marketing in healthcare settings. - Essay Quoll.

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