Digital Analytics

3
BE SAFE
DURING
CORONAVIRUS
WE’RE IN THIS TOGETHER
MKT4149
Digital Analytics
3
Agenda
The Process of Planning a Campaign
A html intro
A live demo of analytics
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But let’s have a recap on code
The Process of Planning a Campaign
What code in general makes up a website?
There are 2 or 3 main languages that would make up most sites?

5
But let’s have a recap on code
The Process of Planning a Campaign
HTML
CSS
Javascript

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But let’s have a recap on code
The Process of Planning a Campaign
Here is some code from an example I made for another module.
Don’t feel left out though….I’ve made a site for you too that we will look
at later.

7
HTML(hypertext markup language)
The Process of Planning a Campaign
8
CSS (Cascading Style Sheet)
The Process of Planning a Campaign
9
But let’s have a recap on code
The Process of Planning a Campaign
10
Javascript
The Process of Planning a Campaign
11
Javascript
The Process of Planning a Campaign
12
Javascript again
The Process of Planning a Campaign
The Process of Planning a Campaign 13
But of course javascript can be used for more things than just leaving
silly messages. You can usually spot it in
Notably it can be used for Google Analytics and Google Tag Manager.
We can create code that links it to other things.
Putting this code in can help us track our websites etc.
So knowing some code lets us see how these things work.

The Process of Planning a Campaign 14
Here is html from a site I made you you
We insert our code usually
here. Google will usually tell
you to put it as high up in
the section
as you can.

The Process of Planning a Campaign 15
Lets take a super quick look at mdx site
The Process of Planning a Campaign 16
Putting in these tags helps various tools talk to each other pretty much.
Otherwise they wouldn’t be able to track data etc.
This is how we can set up Google Analytics
Lets have a little look at GA now on its demo account

The Process of Planning a Campaign 17
I’ve set up a site last night for you to have a look at. It’s super basic, so
don’t judge. But go to it and have a little look around.
I have also set up google analytics for it….so we can watch the data
coming in as you are on it.
https://marketinganalyticsnerds.blogspot.com/
The Process of Planning a Campaign 18
Hopefully that worked and we managed to see some data!
Thanks!

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