Engineering Business Environment

Faculty of Technology – Course work Specification 2020/21

Module name: Engineering Business Environment
Module code: ENGT5219
Title of the Assignment: Assignment B – Disruptive Low Carbon
Innovation
This coursework item is: (delete as appropriate) Summative Formative
This summative coursework will be marked anonymously Yes No
According to the learning outcomes for this module, this assignment will
demonstrate that students can:
1. Exhibit a comprehensive understanding and sound judgement in developing
proposals and solutions to reduce the impact of organisations as they seek to
respond to climate change risks
2. Apply a range of advanced technical, academic and professional skills to evaluate
and critically reflect on current trends in engineering for sustainability such as life
cycle analysis, green accounting, carbon trading, and risk assessment.
This coursework is: (delete as appropriate) Individual Group
If other or mixed … explain here:
This coursework constitutes 70% of the overall module mark.
Date & Time Due:
Your marked coursework and feedback will be available to you
on:
If for any reason this is not forthcoming by the due date your module leader will
let you know why and when it can be expected. The Head of Studies should be
informed of any issues relating to the return of marked coursework and
feedback.
When completed you are required to submit your coursework to:
1. Blackboard via Turnitin.
Late submission of coursework policy: Late submissions will be processed in
accordance with current University regulations which state:
“the time period during which a student may submit a piece of work late without authorisation
and have the work capped at 40% [50% at PG level] if passed is
14 calendar days. Work
submitted unauthorised more than 14 calendar days after the original submission date will
receive a mark of 0%. These regulations apply to a student’s first attempt at coursework. Work
submitted late without authorisation which constitutes reassessment of a previously failed piece
of coursework will always receive a mark of 0%.”
Academic Offences and Bad Academic Practices:
These include plagiarism, cheating, collusion, copying work and reuse of your own work, poor
referencing or the passing off of somebody else’s ideas as your own.
Plagiarism of any form will not
be tolerated, and all suspicious work will be referred to the Academic Performance Office for
adjudication.
If you are in any doubt about what constitutes an academic offence or bad academic
practice you must check with your tutor.
Further information and details of how DSU can support you, if needed, is available at:
http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support-office/academic
offences.aspx
and
http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support-office/bad-academic
practice.aspx

Tasks to be undertaken:
The UK Government’s Industrial Strategy describes a partnership between government and
the private sector to build the foundations of a strong economy, which are the skills of its
workers, the quality of its infrastructure and a fair and predictable business environment. The
strategy aims to foster innovation and identifies four ‘Grand Challenges’, one of which is
clean growth.
Your company has been recruited by Unilever UK (
https://www.unilever.co.uk), and you have
been given the lead role as the Greening the Business consultant to recommend one or
more innovations to potentially help align Unilever’s corporate and community sustainability
strategy with that of the UK Government’s clean growth strategy. Assume a pre-Brexit UK
regulatory framework and operating context.
Your task is to
critically review Unilever UK’s low impact and green growth strategies.
These are “
Our strategy for sustainable growthhttps://www.unilever.co.uk/planet-andsociety/our-strategy/ and “Our strategy for sustainable growth The Unilever Sustainable
Living Plan
“, available at https://www.unilever.co.uk/planet-and-society/the-unileversustainable-living-plan/
Using these two documents as your source of information on Unilever UK’s sustainable living
strategy, and selecting no more than three product lines or strategy themes (or a mix), as the
lead consultant your responsibility is to write a management report which covers the
following:
Section 1: Introduction and Current Contributions:
Provide a brief introduction explaining your understanding of what clean growth means in
the context of the UK. You will refer to
no less than three fully referenced and summarised
sustainability- regulatory policies/ frameworks/ laws as these apply to Unilever UK’s
corporate footprint.
Section Two: Disruptive innovation for a greener business
Briefly introduce and discuss your understanding of a disruptive innovation and propose one
or more disruptive innovation(s) to Unilever UK. Justify how adopting the innovation(s) will
help contribute to greater alignment between Unilever and the UK’s clean growth strategy.
You may use
https://www.unilever.co.uk/about/innovation/latest-news/ for inspiration.
Unilever’s Board will only be convinced by
evidence-based arguments. A minimum of four
relevant academic journal articles are to be used to support your arguments in this section.
Please use correct citation (Harvard, APA or IEEE) formatting.
Section Three: Stakeholder Analysis and Management:
Assuming the Board is sufficiently convinced by your recommendations, this section
concerns stakeholder analysis and management. Identify those stakeholders who you think
will be involved with the process of adopting your proposal(s). Remember to think holistically
across the supply chain. State why you identified them as stakeholders and their roles in the
process of adoption. Estimate their interest and influence and map these parameters onto
Mendelow’s matrix and discuss how you would work with them throughout.
Section Four: Discussion and Conclusions:
Provide a brief summary of sections one and two, and then identify and discuss any realistic
risks and challenges to the adoption of your proposed innovation. Provide potential mitigating
options which take these into account. Briefly discuss any impacts these options may have
on aligning Unilever’s sustainable living strategy with the UK Government’s clean growth
strategy.
This assignment will also require careful reading of the lessons used in this module as well as
library database research, and please use the official UK Government website to access and
reference regulatory frameworks.

Deliverables to be submitted for assessment:
This should be written as a practical report for decision makers rather than a theoretical
treatise on innovation and sustainability. Your assignment should be in the form of a
management report to a maximum length of
2,500 words (± 10%) excluding any references,
tables, charts, footnotes, and appendices. For illustrative purposes only, a CSR report can
be found at
https://www.icas.com/__data/assets/pdf_file/0004/2497/F6503-CSR-Template
Report-ICAS.pdf
. Use appendices to include additional charts, illustrations and data as
necessary, but the appendices should be no longer than 5 pages. You should explain any
pictures and diagrams you use, reference your sources correctly and choose suitable
sources. You should use a font of size no less than 10 points.
How the work will be marked:
Your assignment report will be based on the extent to which the learning outcomes have been met,
and the extent to which the above instructions, notes and guidance are complied with (for example
regarding word limit, style, structure and citation). The criteria below relate to the current pass mark
of 50%.
Section One – Introduction and clean growth – 15 marks
Section Two – Disruptive innovation – 30 marks
Section Three – Stakeholder analysis – 25 marks
Section Four – Discussion and Conclusions – 20 marks
Clarity of writing style, referencing and structure of report – 10 marks
Work that is deficient in most of the respects outlined above, showing no evidence of critical
analysis or a failure to follow this brief will be awarded an outright fail of 44% or less.
A marginal fail of 45% to 49% may be awarded to work that demonstrates some
understanding of the problem but where the understanding, accuracy, organisation and critical
analysis fail to justify a marginal pass.
Module leader/tutor name: Dr Andrew Mitchell
Contact details: [email protected]

Assignment status: Already Solved By Our Experts

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