Future of driverless Cars

1. Does Mobileye have a strong competitive position relative to its rivals?2. What are the resources and capabilities that support their competitive position?  Is their competitive position sustainable? 
In answering this question:A) Apply the VRIO framework to evaluate the key resources and capabilities of MobileyeB) Assess how Mobileye can mitigate:1. the threat of imitation2. the threat of substitution3. the treat from suppliers4. the treat from buyers5. the threat of market saturation

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