Managing Across Borders

HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION

 

Assessment Details and Submission Guidelines
Trimester T1 2022
Unit Code HI5013
Unit Title Managing Across Borders
Assessment Type Group Case Study Analysis Assignment
Note
: Groups of 3 – 4 students must be formed by week 6 and your lecturer
must be informed in writing of each member’s name and student number.
Once a group is formed, no changes are allowed. Students will also need to
inform James Crowe ([email protected]) of their chosen case study.
Each group must
select a unique case study to research. This also needs to
be communicated in writing or via email to James Crowe.
Assessment Title Analysis of a Multi-National Corporation (MNC) Case Study
(Report Format)
Purpose of
assessment and
unit learning
outcomes (ULO)
mapping
the Students are required to research and analyse a case study of a multi
national corporation (MNC) of their choosing, based on their own research
and interest in the weekly topics from the unit outline.
To adequately complete this assessment, students must follow the sequence
of steps outlined below:
1. Identify the most important facts of the case study.
2. Identify the key problems and issues for the MNC.
3. Specify the main problem or the main challenge for the MNC.
4. Brainstorm and then state the alternative courses of action to show
how the MNC can deal with the main problem or the main challenge.
5. Evaluate each course of action for the MNC in your group discussion.
6. Discuss and recommend the best course of action for the MNC.
This is strictly required to be your own original work. Plagiarism, collusion,
copying and fabrication of references will be penalised. Additionally, Word
documents must be uploaded, not PDFs.
Students are required to apply the theories and knowledge derived from the
unit materials, demonstrate critical analysis and problem-solving skills,
provide a considered and comprehensive evaluation of their selected case
study. Students must use correct in-text citation adapted Harvard referencing
conventions.
The following Unit Learning outcomes are relevant to this assessment:

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1. An understanding of the impact of globalization on organisations and
their management;
2. An understanding of strategy issues in international business;
3. An understanding of the skills required by managers to manage in a
global context.
4. An understanding of major exit and entry strategies in international
business;
5. An understanding of (PESTEL) political, economic, social, technological,
environmental and legal forces that influence decision making in
international business.
Weight 40%
Group Report
Marks
40 Marks
Word limit Maximum 3,000 words
Due Date Week 9, – Friday at 5.00 PM 20/05/2022 for the Group Report.
[Late submission penalties accrue at the rate of -5% per day]
Submission Guidelines All work must be submitted on Blackboard by the due date along with a
completed Assignment Cover Page.
The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font
and 2 cm margins on all four sides of your page with appropriate section
headings and page numbers.
Reference sources must be cited in the text of the report, and listed
appropriately at the end in a reference list, all using adapted Harvard
referencing style.
At the end of your report please include an appendix stating ‘who wrote
which section’, i.e. provide the student name and number for each section
of the report.
Finally, ensure the group report is checked for plagiarism using Safe-assign.
Note:
The Safe-assign check is mandatory and is required prior to final
grading in Blackboard. The originality percentage should be Low.

HI5013 Group Assignment Specifications
Purpose:
This group case study analysis is an opportunity for students to demonstrate their understanding of
unit concepts, apply their knowledge of the theories and unit material learned and develop groupbased problem solving skills and apply them to a contemporary multinational entity operating in
different markets around the world.

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Group Assignment Details:
The case study can be selected from those listed in the textbooks (Refer to page 4 below) as
provided in the unit outline or from another source, provided that it is deemed an acceptable and
credible academic source and is approved by your local campus lecturer.
The case study is to be based on a well-known multi-national corporation (MNC). Students must
ensure that their case study has not been selected by another group. Analyse the selected and
approved multi-national corporation’s (MNC) case study in terms of the following key topics:
Corporate decision making
Strategy and Globalisation footprint i.e. which markets has the MNC penetrated.
Organisational Issues
Human Resources Management, including training and employment relations
In this report,
Use sub-headings
Use appropriate paragraphing
Reference the sources used with correct in-text citation conventions / protocols.
Provide a full list of references at the end using correct referencing conventions
Check the safe-assign report and modify the submission if it is Medium or High risk.
Required Activities:
Firstly, students should familiarise themselves with the unit content from weeks 6 -11.
Students will need to work in co-operative groups and select a case study after careful
consideration. (Refer to page 4 below)
Students should supplement their knowledge with wide research of the MNC in the case study
and consider referencing other academic sources, which will support their case study analysis.
Finally, students will need to discuss the case study and collectively determine the key problems
and issues, specify the main problem / challenge, determine alternative courses of action for
the MNC, carefully evaluate each course of action and lastly, make a recommendation as to
what the best course of action is for the MNC, based on your group discussion.
Students should then prepare and complete a group report, which covers the key topics within
the overall case study analysis.
Students must follow the correct in-text citation conventions / protocols and end of report
referencing conventions using the Harvard referencing style.
Assignment Structure Requirements and Guidance:
1. Holmes Institute Cover Page
[This is essential and must be completed accurately. This is available
on Blackboard]

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2. Executive Summary
– This should be a concise summary of the main argument and the
conclusions made.
3. Introduction paragraph – A short paragraph which includes the background, scope and the main
points raised in the report in order of importance. There should also be a brief conclusion
statement at the end of the Introduction.
4. Main Body of the report contains clear Topic Headings for each paragraph provided.
5. Appropriate paragraphing must be used – each paragraph should include detailed information,
which elaborates on the main points raised in the Introduction. This is where in-text citation is
required and reference is made to specific references and other information obtained from
research.
6. Page Numbers must be used – this is best practice and ensures the report is well presented and
formatted.
7. Reference the sources used with correct in-text citation conventions. Follow the Harvard
method.
8. Reference List at the end must be in the adapted Harvard Style and be mainly academic Journal
Articles.
9. The report must be within the 3,000 word limit.
10. Check the safe-assign report and modify the submission if it is Medium or High risk. You have
up to three attempts.
NOTE: Consult with your campus lecturer if you are unsure or need
clarification about how to use safe-assign. The report must be submitted through safe-assign.
Textbook Case Studies are listed below:
1. Sher-Wood Hockey Sticks: Global Sourcing
2. Jollibee Foods Corporation (A): International Expansion
3. Acer, Inc: Taiwan’s Rampaging Dragon
4. The Globalisation of CEMEX
5. The Global Branding of Stella Artois
6. United Cereal: Lora Brill’s Eurobrand Challenge
7. GE’s Imagination Breakthroughs: The Evo Project
8. ECCO A/S – Global Value Chain Management
9. Lundbeck Korea: Managing an International Growth Engine
10. Kent Chemical: Organising for International Growth
11. Applied Research Technologies, Inc.: Global Innovation’s Challenges
12. P&G Japan: The SK-II Globalisation Project
13. McKinsey & Company: Managing Knowledge and Learning
14. Sharp Corporation: Beyond Japan
15. Eli Lilly in India: Rethinking the Joint Venture Strategy
16. Levendary café: The China Challenge
17. Clayton Industries: Peter Arnell. Country Manager for Italy
18. Barrick Gold Corporation – Tanzania
19. IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)
20. Genzyme’s CSR Dilemma: How to Play Its Hand.
[Source: Bartlett, C. & Beamish, P. (2014) Transnational Management: Text, Cases and Readings in CrossBorder Management]
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Marking Rubric

Excellent
3 marks
Very Good
2.5 marks
Good
2 marks
Satisfactory
1.5 marks
Unsatisfactory
1 or 0 marks
Executive
Summary
Max 3 marks
Well structured,
complete,
compelling and
concise
Clear, concise and
compelling
A good summary
of the report
A basic summary
of the report
Missing or a non
relevant
summary is
noted.
Case Analysis of
the MNC’s
corporate
decision making
Max 3 marks
The MNC’s
corporate
decision making
has been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
corporate
decision making
has been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
corporate
decision making
has been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
corporate
decision making
has been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s corporate
decision making is
unsatisfactory or
of negligible
relevance.
Case Analysis of
the MNC’s
strategy and
globalisation
footprint.
Max 3 marks
The MNC’s
strategy and
globalisation
footprint has
been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
strategy and
globalisation
footprint has
been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
strategy and
globalisation
footprint has
been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
strategy and
globalisation
footprint has
been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s strategy
and globalisation
footprint is
unsatisfactory or
of negligible
relevance.
Case Analysis of
the
MNC’s
organisational
issues
Max 3 marks
The MNC’s
organisational
issues have been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
organisational
issues have been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
organisational
issues
have been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
organisational
issues have been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s
organisational
issues
is unsatisfactory
or of negligible
relevance.

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Case Analysis of
the
MNC’s Human
Resources
Management,
including training
and employment
relations
Max 3 marks
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s Human
Resources
Management,
including training
and employment
relations
is unsatisfactory
or of negligible
relevance.
Overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation.
Max 3 marks
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is excellent.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is very good.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is good.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is satisfactory.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is unsatisfactory
or has
deficiencies.
Formatting and
Professionalism of
the Report
Max 1 mark
1 mark = report has been prepared in accordance with the requirements of a report format.
0 mark = the report format is unsatisfactory.
Referencing
(in-text)
and Reference
List
Max 1 mark
1 mark = report prepared is in compliance with the correct referencing protocols / conventions.
0 mark = the report’s referencing is unsatisfactory.
Oral In-Class
Presentation
10 marks
(refer to
detailed oral
presentation
rubric)
Presentation was
High Distinction /
Virtuoso quality
(8-10 marks)
Presentation was
Distinctive
/ stand-out
quality
(7 marks)
Presentation
was
creditworthy
quality
(6 marks)
Presentation was
satisfactory
(5 marks)
Presentation was
Unsatisfactory
(0 – 5 marks)
Total
Group Report +
In Class
Presentation =
30 Marks
Comments
Specific feedback will also be provided by your local campus lecturer in
Blackboard when grades are released. You should also consider seeking
consultation prior to submitting your group assignment and prepare a
draft
hard-copy of the group report for lecturer review prior to final
submission. Students are also expected to create their own
power-point
slides
drawn from their assignment content in their in-class presentations.
The Final Mark
awarded will be
released on
Blackboard two
weeks after
submission,
unless it is
submitted late.

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