Marketing And PR

  1. Name some products or services thatyour social group uses a lot. State whether you agree or disagree withthe notion that these products help to form group bonds. Support yourargument with examples from your listing of products that your group2. Critics of targeted marketing strategies argue that this practiceis discriminatory and unfair, especially if such a strategy encouragesa group of people to buy a product that may be injurious to them orthat they cannot afford. For example, community leaders in largelyminority neighborhoods have staged protests against billboardspromoting beer or cigarettes in these areas. However, the Associationof National Advertisers argues that banning targeted marketingconstitutes censorship and thus is a violation of the First Amendment.What are your views regarding this issue? Provide other examplesthrough some quick internet research. 3. Will the Web bring peoplecloser together or drive each of us into our own private virtualworlds? Wired Americans are spending less time with friends andfamily, less time shopping in stores, and more time working at homeafter hours. More than one-third of consumers who have access to theInternet report that they are online at least 5 hours a week. Also, 60percent of Internet users say they have reduced their televisionviewing, and one-third say they spend less time reading newspapers(those that still remain, as many fold as a result of a lack ofreadership and advertising revenue). However, a study by the PewInternet and American Life Project reported that more than half ofusers the group surveyed feel that email actually strengthens familyties. Users reported far more offline social contact thannonusers.asThese results argue that people spend more time than everwith others. It’s just that they form strong relationships over theInternet instead of in person. But the author of the first surveydisagrees. As he observes, “If I go home at 6:30 in the evening andspend the whole night sending email and wake up the next morning, Istill haven’t talked to my wife or kids or friends. When you spendyour time on the Internet, you don’t hear a human voice and you neverget a hug.”` A follow-up study found that it works both ways:extroverts tend to make even more friends on the Web, whereasintroverts feel even more cut off from the rest of the world. This hasbeen termed the “rich get richer” model of Internet use.2 What’s yourtake on this issue? Is our wired world turning us into digitalhermits, or does it help us to expand our boundaries by interactingwith other people whom we might not otherwise meet? What are the goodand bad consequences of this profound change in how we interact withother people? 

YOU MAY ALSO READ ...  Cybersecurity IT

Assignment status: Already Solved By Our Experts

(USA, AUS, UK & CA Ph. D. Writers)

CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS

Order from Australian Expert Writers
Best Australian Academic Writers

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER