pixel on your website

Getting Started with Facebook
Pixel
In this article, we’ll cover how to install a pixel on your website, track
actions on your site that you care about, and make sure that your pixel is
working. To learn more about pixel before getting started, check out the
benefits of installing a Facebook pixel.
Before you begin
You’ll need a website for your business.
You must be able to update your website’s code.
Create a Facebook pixel
1. Go to your Pixels tab in Ads Manager.
2. Click
Create a Pixel.
3. Click
Create in the box that appears to finish creating your pixel.
Add the Facebook pixel to your website
Once you’ve created your pixel, you’re ready to put the Facebook pixel code
on your website. Choose the statement below that best fits how you make
updates to your website’s code for instructions:
Someone else makes changes to my website
I update my website’s code
1. Locate the header code for your website
Go to your website’s code and find the header of your website.
2. Copy the entire code and paste it in the header of your
website
Paste the code at the bottom of the header section, just above the
closing head tag.

3. Check that your code’s working correctly
Click Send Test Traffic after placing the code on your website to
make sure your pixel’s working properly. If your status says “Active”,
your base code has been installed correctly. This can take several
minutes to update.
My site uses a tag manager or is hosted on a popular website platform
Track actions that matter to your business
After you’ve placed the pixel your website, add events to track specific
actions people take on your website.
About events
Events are actions that happen on your website (like when someone makes
a purchase). To track an event, you’ll need to place a piece of code on your
website to help Facebook understand that someone has taken an action.
Set up events on your website
1. Go to the Pixels tab in Ads Manager.
2. Click
Set Up Pixel.
3. Click
Manually Install the Code Yourself.
4. Click
Continue.
5. Click
Install Events.
6. Click the toggle icon next to an event you’d like to track.

7. Select Track Event on Page Load or Track Event on Inline
Action
.
1.
Track Event on Page Load: Choose this option if the action
you care about can be tracked when someone lands on a certain
page, like a confirmation page after completing a purchase.
2.
Track Event on Inline Action: Choose this option if the
action you want to track requires someone to click something
(like an add to cart or purchase button).
8. Add event parameters, like Conversion Value or Currency, to measure
additional information about your event (Recommended)

9. Copy this event code and paste it on the relevant page of your site. Be
sure not to modify the pixel code you’ve already placed in the header
of your website.
1.
For page load events: place the code just below the closing
header section of the page (for many websites, this will be right
after the opening tag).
2.
For inline action events: add the event code between script
tags next to the action you want to track (like a button).
If you’d like your Facebook pixel to fire on specific button clicks, you’ll
have to update the code to tie an event to an action.
Learn more in our
developers site
, under the Track In-Page Events section.
You’ve now finished setting up an event on your website. Repeat these
steps for any other event listed that you’d also like to track.
Don’t see the event you want to track?
If you want to track events not listed here, then see how to use custom
events. Unlike the events featured above, custom events can’t be used for
tracking and optimization without additional action.
If you’d like your Facebook pixel to fire on specific button clicks, you’ll
have to update the code to tie an event to an action.
Learn more in our
developers site
, under the Track In-Page Events section.
Make sure your pixel’s working correctly
The Facebook Pixel Helper is a troubleshooting tool that helps you find out
if your pixel is working correctly. It’s a Chrome plugin you can use to see if
there’s a Facebook pixel installed on a website, check for errors, and
understand the data that’s coming from a pixel.
Install the Pixel Helper
Before getting started, you’ll need to have the Chrome web browser. If you
don’t have it yet, install the Chrome browser then follow these steps:
1. Go to the Chrome web store and search for the Facebook Pixel Helper.
2. Click
+ Add to Chrome.

3. Click
Add extension.
Once you’ve successfully installed the extension you’ll see a notification
that the plugin has been added to Chrome and a small icon will show in
your address bar.

Check that your pixel’s working
1. After you’ve installed the Pixel Helper, click the Pixel Helper icon in
the address bar.
2. Check the popup to see any pixels found on that page, and whether
they’ve been set up successfully.
If the Pixel Helper finds a pixel on your site and there are no errors, then
you’re ready to start creating Facebook ads with your pixel.
If you see a notification that no pixels were found on your site or that
there’s an error, then check out the troubleshooting section below for more
help.
Troubleshooting Pixel Errors
The Facebook Pixel Helper reports common errors than can happen when
you install a pixel on your website. These errors mean that the person who
manages your website will need to fix something for your pixel to start
working correctly.
Pixel Activated Multiple Times
Read our
frequently-asked questions or learn more about the Facebook
pixel
in our developers site.
Once you’ve set up your pixel and campaign, learn about
reporting on your
conversion campaigns
.
FAQs
What should I do if I have a conversion tracking pixel on my website?
Why can’t I create a pixel?
Once you’ve successfully set up your pixel, start
running ads on Facebook
using conversion optimization and tracking.

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