public relations manager

  1. You are the public relations manager assigned by MOE (Ministry of Education in Singapore) to re-launch a communication campaign targeted to teachers. The campaign aims to encourage teachers to “stay” in the teaching industry..

 

This is a challenging task, knowing that MOE has recently revealed the high number of leavers.

 

 

 

  1. You are required to write two pieces of communication in which you offer information to a target public or publics of your choice about the upcoming campaign. The first piece of communication must be a media release and the second can be any other PR communication (letter, speech, feature article, statement, brochure etc.). The two communication tools should be strategically.
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  1. On a separate sheet of paper at the outset of your response, give reasons (i.e. provide a rationale) for the particular communication response you selected. In other words what was it about the case that you thought warranted that kind of response? This rationale should be 400-500 words.

 

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