Real-world Business Analytics and Management

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Document classification: Internal
Assessment 1 Information

Subject Code: MBA633
Subject Name: Real-world Business Analytics and Management
Assessment Title: Interpretation and Application of Analytics Report
Assessment Type: Report
Length: 1200 words (+/- 10%)
Weighting: 30%
Total Marks: 100
Submission: Via Turnitin
Due Date: Week 5

.
Your task
In this assessment, students are required to evaluate and interpret business intelligence platforms using
the Gartner Magic Quadrant.
Assessment Description
This assessment will allow students to demonstrate their understanding of creating an inventory of
tangible tools and intangible resources deemed essential in digital data analysis and management.
Furthermore, the students will apply analytical skills to utilise data-rich reporting for business decision
making and direction.
Assessment Instructions
In order to complete this assessment, you are required to study the following scenario.
The Australian Digital Health Agency (the Agency) is a corporate Commonwealth entity established by the Public
Governance, Performance and Accountability (Establishing the Australian Digital Health Agency) Rule 2016.
Under the backdrop of COVID-19, digital health has seen exponential growth in relevance and importance,
making it more pertinent than ever for all Australians and healthcare providers. The agency operates in multiple
divisions such as digital strategy, technology services, digital programs and engagement and corporate services.
The agency’s current management software, despite performing data storage and processing tasks, lacks BI
resources with intuitive visualisations with easy-to-use access to all units, restricting the scope of analytical
vision of each manager and centralising the data-science knowledge only to a few that are not actually
responsible for creating direct value to end-consumers in the public administration.
You are now required to complete the following parts:
Part 1: Research, compare and contrast the 2020 and 2021 Magic Quadrants.
Part 2: Clearly state a BI application that can be used in the scenario above. You are required to provide
rationales highlighting the shortcomings in the current business practices through valid hypothesis, and
details regarding the improvements your chosen application would bring to the organisation listed in the
scenario. List resultant targets from the BI application.

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Document classification: Internal
In preparing this report, you will need to use at least 8 sources of information and reference these
in accordance with the Kaplan Harvard Referencing Style
. These may include websites, government
publications, industry reports, census data, journal articles, and newspaper articles. These references
should be presented as in-text citations and a reference list at the end of your proposal.
Wikipedia and
other ‘popular’ sites are not to be used.
Assignment Submission
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from
incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must
contact your workshop facilitator via email and provide a brief description of the problem and
a screenshot of the MyKBS error message. You are also encouraged to submit your work well before the
deadline to avoid any possible delay involving the Turnitin similarity report or any other technical
difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” policy.

Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted, and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
be one day late and therefore subject to the associated penalty
For more information, please read the full policy via
https://www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Document classification: Internal
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
https://www.kbs.edu.au/about-us/school-policies
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click
here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Document classification: Internal
MBA633 Assessment 1 Marking Rubric – Interpretation and Application of Analytics Report 30%

Marking
Criteria and
allocated marks
to each criterion
F (Fail)
0-49%
P (Pass)
50-64%
C (Credit)
65-74%
D (Distinction)
75-84%
HD (High Distinction)
85-100%
Interpretation of the
quadrants
__/30 marks
You have provided an
unclear or incoherent
interpretation of the two
quadrants with no/irrelevant
justifications.
You have provided a generic
interpretation of the two
quadrants with some
justifications.
You have provided credible
interpretation of the two
quadrants with appropriate
justifications.
You have provided a detailed
interpretation of the two
quadrants with relevant
justifications.
You have provided a
comprehensive interpretation of
the two quadrants with
sophisticated justifications.
BI Application
__/30 marks
You have provided an
unclear or incoherent
analysis of the BI application
which does not relate to the
scenario and the rationales
are missing/irrelevant.
You have provided a generic
analysis of the BI application
which specifically relates to
the scenario with some
rationales.
You have provided a
satisfactory analysis of the BI
application which specifically
relates to the scenario with
appropriate rationales
You have provided a detailed
analysis of the BI application
which specifically relates to the
scenario with relevant
rationales
You have provided a
comprehensive analysis of the
BI application which specifically
relates to the scenario with
sophisticated rationales
Research
__/10 marks
Your research lacks focus
and/or you have chosen
unsuitable or bogus sources,
which do not link to the
required assessment task.
You have demonstrated a
basic level of research, which
is supported by a reasonable
selection of primary and/or
secondary sources.
You have demonstrated
substantial research, which is
supported by a reasonable
selection of primary and
secondary sources.
You have demonstrated
substantial research, which is
supported by an appropriate
selection and range of primary
and secondary sources.
You have demonstrated
extensive research, which is
supported by an appropriate
selection and range of primary
and secondary sources.
Grammar/Spelling
__/10 marks
Spelling and/or grammar is
consistently incorrect. It
impacts on the flow and
readability of your analysis.
Though there are some errors
in grammar and spelling,
these do not detract from the
readability and flow of your
analysis.
Mostly correct grammar and
spelling but any errors do not
impact on the readability and
flow of your analysis.
Errors in grammar and spelling
are rare, which enhances the
readability and flow of your
analysis.
Perfect grammar and spelling
throughout, which enhances the
readability and flow of your
analysis.
Format
__/10 marks
The format chosen for your
report is inappropriate
and/or lacks thought and
consideration for the
intended audience.
The format chosen for your
report is appropriate, but
further attention to detail
would improve its
presentation.
The format chosen for your
report is appropriate, but
minor changes would
enhance its presentation.
Your report is professionally
presented and has been
submitted in the appropriate
format.
Your report is professionally
presented and exceeds
expectations for what is suitable
for a business environment.
In-text Citations and
Referencing
__/10 marks
Neither in-text referencing
and reference list adhere to
Kaplan Harvard Referencing
Style.
In-text referencing or the
resultant reference list
adheres to Kaplan Harvard
Referencing Style, but with
several errors.
Both, in-text referencing and
the resultant reference list
adhere to Kaplan Harvard
Referencing Style, with some
errors.
Both, in-text referencing and
the resultant reference list
adhere to Kaplan Harvard
Referencing Style, with only
occasional minor errors.
Both, in-text referencing and the
resultant reference list adhere
strictly to Kaplan Harvard
Referencing Style, with no
errors.
Feedback and Grades will be released via MyKBS.

 

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