Topic: Target Customers Marketing Research Paper – Original Paper

CompetencyIn this project, you will demonstrate your mastery of the following competency:Determine target customers and desired customer experiences as part of marketingstrategiesScenarioSNHU Pet SupplyFood, Toys, and Supplies for Your Four-Legged Family MembersYou are the assistant to Francis Del Corral, the marketing manager of SNHU Pet Supply, alarge pet supply company that sells pet food, toys, and supplies in brick-and-mortar locationsand through an online store. Francis, who knows of your interest in pursuing a career inmarketing, has asked you to determine target customers for a new high-quality pet food linefor both cats and dogs.DirectionsTarget Market Analysis: Your manager, Francis Del Corral, has asked you to conduct a targetmarket analysis. Using your analysis, you will recommend a target market for the new pet foodline and determine the desired customer experience. Francis wants you to clearly demonstratehow your recommendations align to the company’s overall marketing strategy in a writtenreport supported by evidence from research.Note: If this project would be appropriate for a company you work for, you may use thatcompany instead of the one provided in the scenario. If you choose a different company, youmust provide a 1-page summary with background information about the company, theiroverall marketing strategy, and a new product line. Present your summary in the last sectionof your written report. For an example of how to present this information, review the TargetProject Instructions –
Read the Target Market Analysis: SNHU Pet Supply Case Study located in theDeliverables section. This case study includes important details about the company. Ifyou chose a different company for your project, provide a 1-page summary withbackground information about the company, their overall marketing strategy, and a newproduct line. Use the Target Market Analysis: SNHU Pet Supply Case Study as anexample of how to present this information. Include your summary as the last section ofyour written report.
Research a target market for your product. You may use the sources presented in theSupporting Materials section to begin your research. Make sure you use authoritativesources throughout. Remember to cite your sources appropriately.
In your target market analysis, be sure to address the following:Describe the target market for your new product in detail. Address thesepoints in your response:What is your company’s target market?What is the demographic, psychographic, and geographic breakdown ofyour target market?What are the wants and needs of this target market?8/20/2021 Project Instructions – MKT-20056-XF146 Target Customers 21DA06 4/6How might the psychological, personal, and social factors impactconsumer behavior of this target market?Justify why the characteristics of the new target market make it suitable foryour product. Support your response with evidence from authoritative sources.Consider the following:Why did you choose this target market?What other potential markets did you research? Why did you decide notto choose them?How would the product appeal to their wants and/or satisfy their needs?Determine the desired customer experience for your new target market,providing specific examples. Consider the following in your response:What story do you want your company to tell this target market aboutthe product?How would you use integrated marketing communications to ensure aconsistent message?What marketing channels would you suggest the company use to reachthis market? Why?How will you leverage your target market’s behaviors in themarketing channels you are suggesting?Demonstrate how your new target market and the desired customerexperience align to the company’s marketing strategy. Provide specificexamples.How does your target market align to the marketing strategy?How does your customer experience align to the marketing strategy?How do your recommended channels align to the marketing strategy?What to SubmitEvery project has a deliverable or deliverables, which are the files that must be submittedbefore your project can be assessed. For this project, you must submit the following:8/20/2021 Project Instructions – MKT-20056-XF146 Target Customers 21DA06 5/6Target Market Analysis (1,000–1,500 words)Your manager has asked you to conduct a target market analysis in which you will recommenda market for a new product and determine the desired customer experience. Present yourfindings as a written report with enough detail and evidence from research.The Target Market Analysis SNHU Pet Supply Case Study includes important details about thecompany, the product, and the marketing strategy that will be useful when completing yourtarget market analysis.Supporting MaterialsThe following resource(s) may help support your work on the project:Citation HelpNeed help citing your sources? Use the CfA Citation Guide and Citation Maker.Website: U.S. Census Bureau Fact FinderUse this resource to find information about your target market. You can input a state, county,city, town, or zip code and then look at specific data by clicking on the tabs on the left side ofthe page.Website: Discover Community Lifestyle and Demographic InformationUse this resource to find information about your target market. You will need to input a zipcode first. Use these resources if you need to look up zip codes in the United States:USPS: Look Up a ZIP State Zip CodesReading: Writing GuideReview the tutorials and resources in the Writing Guide document if you need help with thewriting-related aspects of this project.Reading: How to Design and Deliver an Effective PresentationThis document provides a list of tutorials and resources that will be useful when completingyour target market analysis if you choose to create a presentation. These tutorials cover corefunctionality and tool features, as well as the elements of effective presentation design.8/20/2021 Project Instructions – MKT-20056-XF146 Target Customers 21DA06 6/6Website: American Pet Products: Press ReleasesThis resource provides information about market trends in the pet industry via press releases.Note that these resources offer a combination of free and paid resources. You are NOTrequired to purchase any of these resources.
Type of service : Academic Paper WritingType Of Assignment : Research PaperSubject : MarketingPages / words : 3/1650Number Of Sources : 3Academic Level : Freshman(college 1st year)Paper Format : MLALine Spacing : SingleLanguage Style : US English

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