E.blackboard.com/webapps/assignment/uploadAssignment?content_id=_2979131_1&course_id=_66512_1&assign_group_id=&mode=view”>FS Part 2: Customer/Industry Analysis
2. Customer/Industry Analysis (3-4 pages single-spaced, please include
the industry within which your business will be located and describe at least
three recent trends in that industry.Note:This information and item b. following may be found using
your NAICS number and in trade organization publications. Also, see Skill
Modules 3.1, p. 54) and 7.2 (p. 190). And pages 18-190 and NAICS link above in
the market growth rate for your product/service, i.e, what is the market demand
likely to be in the next 1-3 years. You may also try using Google or Bing
for this information or trade associations (Skill Module 3.1, p.54) for your
proposed business idea.
Describe your market segment and your market niche within that
market segment, i.e. describe your customers, who they are and where they are
located. Ref. pages 393-95.
at least three of your competitors, why they are competitors and where they are
Where will you locate your business? If a wholly online
business what will you do to attract customers?
How will you market or promote your product/service? I.e.,
online sales, social media mar
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